EBay notified merchants and publishers Tuesday that it will be closing down its third-party ad network, the eBay Commerce Network (ECN), as of May 1. Why you should care After five years, ECN will shut down as eBay says it is turning attention to advertising solutions for the core marketplace. “As a result, we are […]
eBay shuttering eBay Commerce Network, its third-party advertising network Read More »
Twitter looks to have cut off several popular tweet management tools as part of actions to tighten API usage. Source link
Twitter Cuts Off Popular Third-Party Management Tools Due to API Violations Read More »
Jane Genova Social networks and digital media platforms without gatekeepers, such as blogs and Medium, leveled the playing field. Organizations and individuals without budgets for top-of-the-line media representatives could receive amazing exposure. If they understood search engine optimization, how to capture attention, and the OCD skills of repurposing content, they could promote everything from
Yes, You Still Need Exposure in Third-Party Media Read More »
Instagram is taking steps to limit inauthentic activity on its network. The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their popularity. Instagram will accomplish this through the use of machine learning tools built to identify such accounts. Accounts identified as having used
Instagram to Remove Fake Followers, Comments, and Likes Generated by Third-Party Apps Read More »
The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data will initially be available for Facebook campaigns, with plans to expand to Amazon and Google. Why you should care After facing
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns Read More »
In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors. One of the latest is Macy’s. As detailed by Digiday, the department store chain-turned-ominichannel retailer has created a program it calls “Vendor Direct” under which third-party sellers are able to offer their wares
Can third-party vendors help retailers compete with Amazon? Read More »
The European Union is on the prowl again in a likely attempt to win cash and concessions from Amazon. This is another investigation in a long string of investigations into American companies designed to extract big cash payments. European Commissioner for Competition, Margrethe Vestager, indicates that the issue is the possible use of third-party seller
EU Investigating if Amazon is Using Data to Unfairly Compete With Third-Party Sellers Read More »
Since Universal App Campaigns are highly automated, their success relies on using download and in-app behavior data. Below is a general guide to link and import app downloads and in-app events in Google Ads through third-party app analytics providers. This process may vary depending on which app provider is being used and its capability to
Tracking UAC Performance Through Third-Party App Analytics Read More »
Pinterest recently announced that its giving third-party influencers access to its API. The move gives brands, influencers, and marketers a chance to collaborate more closely. The company also said it would be adding a total of eight marketing platforms as part of its expanding Marketing Partners program. These include AspirelQ, HYPR, Influence.co, IZEA, Klear, Mavrck, Obvious.ly,
Pinterest Opens Up to Third-Party Influencers, Good News for Brands Read More »
Twitter's trying out a new ad option which would enable businesses to reach visitors to third-party websites which use embedded Twitter timelines. Source link
Twitter's Testing Ads within Timelines Embedded on Third-Party Sites Read More »
