I tried to sabotage the hype for myself by diving straight into all the leaks and rumors that surfaced in April. Part of it can be blamed on journalist’s curiosity. After all, these leaks were huge, and my level of excitement was already pretty low. Seeing these leaks would’ve affirmed my biases. And sure enough, […]
Hey guys! With the whole self-isolation thing going on, it’s an awesome time to learn a new skill (or ten). I’ve been hoarding some of the best guides / resources on digital marketing for the past ~5 years or so, and recently decided to transform it into a guide. To make it an awesome read,
Consumers are focusing on leading health-conscious lifestyles now more than ever. Monthly usage of health and fitness apps has grown from just 11% in 2012 to 27% in 2019. The appetite for natural and organic products is also on the rise, with Gen Z and millennials leading the way. This is having an impact on
Food for thought: A deep-dive into consumer diet preferences Read More »
Did you know that 40% of LinkedIn’s 500 million members visit the platform daily?
How to Become a LinkedIn Thought Leader in 9 Easy Steps Read More »
Over 5.6 million blog posts go live every day. That’s more than 233,000 per hour. And, despite only about 20% of the world’s population speaking English, 66% of that content is in English. That’s a lot of competition for users’ attention. One way that you and your content can stand out in such a crowded
How to Get Quality Links with Thought Leadership & Speaking Read More »
If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest
The gap between mobile and desktop is: [shift] ENTER When one is typing on a laptop, the assumption is that you’ll keep going with your thought until you push ‘send’ or ‘publish’. But on a smart phone, the enter key is your publish button. So your text, your Slack message, or your tweet happens as
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. November 21st, 2019November 21st, 2019 Earlier this week, beauty brand Coty made headlines when it paid $600 million to gain 51% share in Kylie Cosmetics. On the same
Thought Bubble: Kylie Cosmetics and Dr. Jart Make Moves Read More »
I personally can say that thought leadership can uplift a brand’s status on social media if things are done just right. Twitter, as an example, is one of the most powerful platforms where informed opinion leaders are developed. It is due to the platform’s openness and natural design users are inclined to connect with each
How to Become a Thought Leader on Twitter: My Formula for Success Read More »
