Thunder

Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

Thunder Experience Cloud and LiveRamp are announcing a new partnership that offers the first personalization and measurement ad platform for the entire LiveRamp identity graph. “We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and server. People-based profiles versus cookie-based. LiveRamp’s IdentityLink provides …

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Thunder boosts personalization and performance following Adacus acquisition

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers tools for creative ad production, had been working since last …

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