Tip

Pro Tip: It’s time to evaluate your martech budget

Pro Tip: It’s time to evaluate your martech budget – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Pro Tip: How to develop a content calendar that’s relevant with creative leeway – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail …

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Pro Tip: Making images accessible to screen readers doesn’t need to be hard

Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly …

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Pro Tip: A look back at some helpful tips from our SEO community in 2019

Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly popular with readers. 1. Google doesn’t hate your website “The personal animosity complaint is as frequent as it is irrational,” explains ex-Googler Kaspar Szymanski. “Google has never demonstrated a dislike …

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Pro Tip: A look back at some notable tips from our digital marketing experts in 2019

Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot measure sometimes matters most “Marketers should use attribution reports to assess trends and relative impact, absolutely. But it’s a slippery …

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Tip of The Week: Add Flexibility To Your Automations With Conditional Splits

Tip of The Week: Add Flexibility To Your Automations With Conditional Splits

It’s time for splits!  Ouch, no. Not that kind of split.  We’re talking about Conditional Splits, and they’re about to make your Automations in Sendlane more flexible than Gabby Douglas at the Olympics.  What Are Conditional Splits, and Why Are We Talkin’ About Them? No two customers are exactly alike.  That means that no two …

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Pro Tip: The critical and delicate relationship between design thinking and customer empathy

Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand consumers in all their irrational complexity, and another to transform that understanding into meaningful innovation of products and services. The integration of human …

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