Tip

Pro Tip: A look back at some notable tips from our digital marketing experts in 2019

SEO BLOG /

Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot measure sometimes matters most “Marketers should use attribution reports to assess trends and relative impact, absolutely. But it’s a slippery […]

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Tip of The Week: Add Flexibility To Your Automations With Conditional Splits

Tip of The Week: Add Flexibility To Your Automations With Conditional Splits

SEO BLOG /

It’s time for splits!  Ouch, no. Not that kind of split.  We’re talking about Conditional Splits, and they’re about to make your Automations in Sendlane more flexible than Gabby Douglas at the Olympics.  What Are Conditional Splits, and Why Are We Talkin’ About Them? No two customers are exactly alike.  That means that no two

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Pro Tip: The critical and delicate relationship between design thinking and customer empathy

SEO BLOG /

Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand consumers in all their irrational complexity, and another to transform that understanding into meaningful innovation of products and services. The integration of human

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Tip Of The Week: Target Customers Based on Their Behaviors & Interests With Tags

Tip Of The Week: Target Customers Based on Their Behaviors & Interests With Tags

SEO BLOG /

“The money is in the list.” How many times have you heard that thrown around? More than a few times, I’m sure.  Yes, it’s true. There’s potential for high ROI from your email list.  But the deeper truth to that statement is there’s usually more money in a list that’s properly segmented according to interest

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Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season

SEO BLOG /

After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize your campaign performance while also maintaining your sanity. To that end, I’d like to remind you of a few features available within Facebook Ads Manager:

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Tip of The Week: Explore Our Integrations Marketplace & Connect With Apps & Services You Use Every Day

Tip of The Week: Explore Our Integrations Marketplace & Connect With Apps & Services You Use Every Day

SEO BLOG /

Whether you’re new to Sendlane or if you’ve been with us for a while now, you’ve probably noticed that we’re some busy little bees.  At the start of the year, we released Sendlane 3.0 which updated our entire platform to give us the flexibility to continue to create an even better product just for you.

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Tip of The Week: Automatically Retarget Your Shopify Abandoned Cart Customers

Tip of The Week: Automatically Retarget Your Shopify Abandoned Cart Customers

SEO BLOG /

Doing this will add a product name/price placeholder image, but don’t fret. The email will propagate and customize the items when it’s sent.  Now, simply click Save and continue on the top right side of the screen, and then choose Schedule in the following screen. After that, you have an automation that is ready to

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