Tips

3 Tips for Evaluating the Commercial Potential of Your New Startup Idea

By Amy Shim Entrepreneurs have a keen eye for innovation, but that doesn’t always translate into a gift for market research. As a result, many startups suffer from fundamentally misguided assumptions about the potential profitability of their business ventures. In fact, 70 to 80% of companies that do not meet their projected return on investment

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Help Your Employees Avoid Burnout With These 3 Tips

Technology and innovation was supposed to make our jobs and work easier. Instead they’ve made it easier to get overworked and stressed, to literally carry our work around with us everywhere. And the weight is taking its toll. A recent Gallup study found that about two-thirds of full-time workers experience burnout at work, with 23%

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WordPress 5.0 is postponed, Gutenberg site building tips and more! • Yoast

It’s been a busy week! With the focus fully on getting WordPress 5.0 ready, we’ve seen a lot of news around the Gutenberg integration in the past few days. So let’s dive right in! Release date concerns There’s isn’t much time left until the planned release of WordPress 5.0. With the WordPress 5.0 beta 3

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9 powerful multichannel marketing tips for e-commerce brands

E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, they still compare offerings. Take Amazon prime day for example. Some 76% of shoppers plan to

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CEO Insights: 5 Entrepreneurial Tips for Newbies

Y’vonne Ormond is CEO and Founder of 5P Consulting, a business transformation consulting firm that aims to improve business productivity through process and technology. 5P Consulting currently uses Salesforce Essentials as its CRM solution. We sat down with Y’vonne to hear her inspiring story of building a small business, learn what advice she has for other entrepreneurs, and

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