Tobii

Tobii releases web-based eye tracking for UX testing

A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based eye-tracker, a lightweight product that is designed for fast user experience testing. Called the Tobii Pro Sprint, it offers a strip-shaped USB-linked camera that sits under a user’s computer screen, plus an extension for …

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Tobii adds eye-tracking for 360-degree videos

Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based compaby has unveiled Tobii Pro Lab VR 360, extending eye-tracking to 360-degree videos. While VR environments are generated on-the-fly as 3D worlds, with each user having a different experience tailored to her responses, a 360-degree video is …

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Tobii Pro releases analytics for its eye-tracking + VR

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated grocery stores. But, Director of Research Tim Holmes told me, setting up the heat maps or tracking …

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