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Every week Rushton Hurley from Next Vista for Learning and I host a free webinar simply named Two Ed Tech Guys Take Questions & Share Cool Stuff. The next installment is today at 4pm ET! Join Us! In every episode of Two Ed Tech Guys Take Questions & Share Cool Stuff we feature new tool
30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your
Five content promotion strategies SaaS marketers should implement today Read More »
The argument is that covid-19 has taught us to stop worrying and love Silicon Valley—to simply embrace the connections it brings to our quarantine and the surveillance it can apply to contact tracing. But as people find themselves relying on the tech economy in fuller, more intimate ways, they are finding new reasons to be
What the 1930s can teach us about dealing with Big Tech today Read More »
Social media platforms continue to be a leader in driving product discovery for brands. 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter, or Snapchat – either through organic or paid efforts. With the introduction of Facebook and Instagram Shops, social
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About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you’re using to deepen your understanding of the current landscape of digital marketing? As an ever-changing industry, it’s important for marketers to commit to learning as much as possible
16 Digital Marketing Ebooks You Can Download Today Read More »
Back in 2015, Think With Google published four new moments that every marketer should know. They were mainly concerned with mobile use and listed these moments as follows: I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online, etc. I-want-to-go moments. These are searches that are location-specific when
As we all work to understand Google’s algorithm and become proactive and not reactive in our marketing strategies, you have to be careful you’re not falling victim to just another buzzword (and in this industry, that can be hard to navigate). We did the research for you to understand what co-citation and co-occurrence mean, how
Co-Citation & Co-Occurrence: How Important Are They for SEO Today? Read More »
Podcasts aren’t new. I remember browsing through them on my iTunes desktop software, plugging in my iPod nano, and manually synchronizing the newest episodes so I could listen to them on the go. They’re far more convenient and accessible now, thanks to smartphones, Wi-Fi and mobile data, since you can stream them even if you
3 Big Reasons Everyone Is Starting a Podcast Today Read More »
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