While the term “Influencer Marketing” might be new(er) or more of a buzzword lately, the concept is anything but. As long as marketing and advertising has been around, brands have been using people in positions of celebrity, or whom others look up to, to promote their products. One of my all-time favorites are the ads […]
Micro-Influencers, Maximum Benefit | Social Media Today Read More »
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan ShurePodcast Transcript I’ve said it a number times over the last few years – SEO is not
Back to Podcast John Jantsch: You may never want to become an SEO consultant and expert, but I’m here to tell you, search engine optimization is such an important part of marketing and important part of growing your business today that you better at least know enough to know how to buy it. In this
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Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google. A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — to name just a few.
Our ‘Ultimate Guide to Google Penalties’ launches today Read More »
Twitter’s adding another way to highlight happening news events and real-time discussion within the app, by pushing out a new ‘Happening Now’ notification which will appear on user home screens, focusing on live events. Twitter says the Happening Now notifications will be relevant to your interests – similar to their recent addition of personalized topics
Twitter’s working on a new bookmark feature which will help users keep track of tweets they want to come back to, without having to ‘Like’ them to keep tabs. The above sequence is from a demonstration shared by Twitter product manager Jesar Shah, who noted that they decided to develop the option after a recent
Have you ever used a digital marketing tactic that ultimately made you feel a twinge of guilt – or at the very least made you question whether it was ethical? Guilt, of course, implies that you’re aware of right and wrong, and how that translates into marketing. This falls under what we call ‘ethical marketing’ –
Is Ethical Marketing Extinct? | Social Media Today Read More »
With more than 2 billion monthly active users, Facebook reigns as the number one social media platform, especially if you want to increase the visibility of your brand. But because Facebook’s the most popular social media platform for online businesses, it also features a tremendous volume of content, making competition fierce. In vying for your
12 Facebook Tips You Might Not Know About | Social Media Today Read More »
Does your business website struggle to persuade visitors to get in contact with you? Want to create copy that convinces more of them to convert? Enchanting Marketing has created this interesting new infographic which outlines their top copywriting tips for beginners. In short, you need to: Connect with customers’ desires Make your offer specific Prove your
How to Write More Persuasive Sales Copy [Infographic] | Social Media Today Read More »
“I have so much extra time and money, I think I’ll spend it all on social media…” said no business or marketing leader ever. We work with solo entrepreneurs to Fortune 10 brands, and I can tell you, there’s not one client who has ever stated this to us. Usually it’s the opposite – their
How to Make Time for Social Media [Podcast] | Social Media Today Read More »
