Apr 11, 2012 The 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is April 30!), is rapidly approaching. For today’s podcast interview, we have Marcia Hoeck, giving us a preview of her session, Skillful Communication with Clients. Q: What’s the biggest mistake creatives make when communicating with clients? Marcia: The biggest […]
On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits. You’re
How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide Read More »
In a world where people are more demanding than ever of brands, tone of voice carries a lot more weight in the digital space than it’s often given credit for. Contrary to a decade or two ago, we’re now consuming content on a mammoth scale, every single day. Through sheer exposure, we’ve come to not
Optimising on-site experience with audience-led tone of voice Read More »
Inside a digital marvel of Madison’s music community. (Graphic by Shaun Soman.) It hits the browser with a burst of three red fonts, laying without padding or shadow across the background of a photo and a couple of thick black bars, depending on how large the window is. The main photo is a kitty-corner view
How the Crystal Corner Bar’s website got (and stayed) that way — Tone Madison Read More »
One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of
Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone Read More »
muneebfarman / Pixabay Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the
More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an
How To Find Your Brand’s Social Media Voice & Tone -Marketo Read More »
