Tone

Missing the confidence to set the right tone?

Missing the confidence to set the right tone?

Apr 11, 2012 The 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is April 30!), is rapidly approaching. For today’s podcast interview, we have Marcia Hoeck, giving us a preview of her session, Skillful Communication with Clients.  Q: What’s the biggest mistake creatives make when communicating with clients?  Marcia: The biggest …

Missing the confidence to set the right tone? Read More »

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits. You’re …

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide Read More »

How the Crystal Corner Bar’s website got (and stayed) that way — Tone Madison

Inside a digital marvel of Madison’s music community. (Graphic by Shaun Soman.) It hits the browser with a burst of three red fonts, laying without padding or shadow across the background of a photo and a couple of thick black bars, depending on how large the window is. The main photo is a kitty-corner view …

How the Crystal Corner Bar’s website got (and stayed) that way — Tone Madison Read More »

Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of …

Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com