Toolkit

Upwork and Microsoft Partner on New Freelancer Toolkit

The partnership between Upwork and Microsoft is a clear indication freelancing has become part of the entire workforce. This means freelancers are being used by everyone from individual entrepreneurs to small businesses and all the way up to large enterprises. As part of this partnership, Microsoft has selected Upwork for its Microsoft 365 Freelance Toolkit.

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Improve Your Site’s Google Ranking With This All-in-One SEO Toolkit

Photo: Entrepreneur Store Photo: Entrepreneur Store Photo: Entrepreneur Store Improve Your Site’s Google Ranking With This All-in-One SEO Toolkit Search engine optimization, or SEO, is one of those internet concepts you might be tempted to disregard if you don’t work directly in digital marketing or analytics. After all, so long as your website is live, people

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Three Tools To Put In Your Content Marketing Toolkit Now

Creating leads for your business through thought leadership content is one of the must-know marketing trends leading into next year. Phrases like “inbound marketing” and “content strategy” are being thrown around everywhere. How does this translate for a majority of small businesses? Blog posts. Many small businesses are focused on churning out content on their

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PPC toolkit expands with Bing Ads Scripts’ cross-account operations

Bing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts. And it’s even possible to paste scripts from Google into Bing Ads where the system will automatically change the code as needed to work in Bing. But because the Bing capabilities

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Overcoming Blockers: How to Build Your Red Tape Toolkit – Whiteboard Friday

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success

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Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

Posted by HeatherPhysioc Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don’t understand the value of your work? I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said

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