Topic

Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon

Topic clusters have been a popular trend in blogging and SEO for a few years now. While many have heard of this tactic, few have nailed it. If executed properly, topic clusters can be the catalyst that launches your website to the top of the search engine results pages. Well, maybe “launched” isn’t the right …

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How to Use Topic Clusters to Drive SEO Performance

Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it. It’s no longer enough to do keyword research – the basis of the vast majority of SEO strategies over the last decade-plus – when creating content, building your brand, and seeking to rank …

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How to Choose a Successful Topic for Your Next Guest Article

You know how it is. You’ve got plenty of ideas for a guest blog article, but what if you submit something that has been covered (embarrassing) or is too elementary for the audience (insulting)? The best way to take control of the situation, in my mind, is with science. And by “science,” I mean applying …

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Mike Marko Writes on the Topic of On Site SEO – Press Release

Mike Marko, owner of IM Consultant Services, has announced the publication of his new post designed for business owners. He says that this article talks about how to effectively optimize a website through on site SEO. According to Marko, on site SEO is a kind of search engine optimization technique that focuses on the elements …

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12 Ways to Test Employee Knowledge on a Topic or Subject

As a business owner, it’s important that your employees have a strong baseline knowledge of their areas of expertise. But do you know ways to test employee knowledge? If you want to discover how well a worker actually understands a subject, you need to know the right kinds of questions to ask, and what can be …

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A Clear Business Direction – Choosing a Topic & Defining Your Audience

How do you hold onto the energy and excitement of the early stages of your business? How do you sustain this “freshness” over the long run? Maybe you’re lost and you feel stuck before you’ve even begun… Either way, you need direction! This direction is made up of two very important things: We want you …

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