In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is no longer enough—more local businesses want to appear in the organic search results. This is because local search is emerging as a powerful marketing channel […]
5 Data-Driven Ways to Find Blog Topic Ideas for Local Marketers – BrightLocal Read More »
July 14, 2020 More and more SEO’s are learning that there are things in the Knowledge Graph, that they can influence, and thus, should be tracking. The MobileMoxie Page-oscope will let you capture exactly what you Knowledge Graph looks like, and see changes over time. All you need is to get the URL from the
How to Find a Static Business or Topic Knowledge Graph URL – MobileMoxie Blog Read More »
The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it
DECATUR — Taking advantage of the internet to promote your business is the topic of a Thursday, Feb. 27, seminar hosted by the Decatur Regional Chamber of Commerce. Grow with Google: Reach Customers Online with Google will examine how customers find your business online and how to promote your online presence using search engine optimization
Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. I know, I know. Topic
Quick Guide to Using Topic Clusters to Improve Your SEO Read More »
An internal linking strategy around topic clusters or silos can improve site architecture, help search engines understand your content, and improve how important pages rank on a search engine results. But topic clusters are not a set-and-forget strategy. They require monitoring. Topic clusters or silos are internal linking strategies to help a business organize the
Launching your first webinar is a pretty exciting feeling. You’re running on adrenaline and diving into slide decks, email copy, webinar platforms, and so much more. And because I know you’re likely juggling a million things right now (that’s normal, right?!), I’m here to help you take the first BIG step in webinar planning: Identifying
#145: 13 Questions to Nail Down Your Winning Webinar Topic and Title Read More »
If you are anything like me, you have probably been bashing yourself about what to write countless times. Whether you want to make a chart-topping blog post, or an e-book, or even a podcast, you have to have a good theme and a click-worthy headline. To help you fluently create and curate a list of content ideas
How to Generate Content Ideas with Topic Research Read More »
New research from search engine optimization platform Searchmetrics has revealed that when you search for Brexit-related terms in Google, most of the results will feature anti-Brexit coverage. The research looked at Google’s UK search results on desktop for 5,000 Brexit-related search terms in October 2019. Source: Searchmetrics According to the research, more than half of
Research shows anti-Brexit coverage dominates Google searches for the topic Read More »
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use on its web pages assists law firms in increasing their SERP ranking. Keywords remain important, but law firms should consider topic clusters. Using topic clusters
