Topic

Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more

Channel: CMO Zone, Marketing Day /

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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How to Use Topic Clusters for More Effective Content Marketing

Content marketing, Digital Marketing, SEO BLOG /

The Greek philosopher Heraclitus once said, “there is nothing permanent except change.” Such was the case with content marketing. It has dramatically evolved in format, style, and delivery through the years. Recently, changes in content marketing are happening at lightning speed. This is mostly brought about by the way how people now search for information. 64% of

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Gender Equality a Hot Topic for Small Business – Small Business Trends

SEO BLOG, Small Business News /

International Women’s Day was observed around the world on March 8, and the day highlighted how far businesses have to go to achieve equality in the workplace. A new survey released by Randstad US says female employees would leave their company for another if it provided better gender equality . In other related employment news,

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How to Choose the Right E-Book Topic for Content Marketing

SEO BLOG /

E-books are valuable fuel for your content marketing engine. According to a 2017 DemandGen Report, 63% of people are willing to register and share information about themselves in exchange for e-books. E-books assist in positioning people and companies as thought leaders, provide value to customers and prospects, and generate leads. Sometimes. However, e-books are as

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Using Topic Clusters As An SEO and Content Marketing Strategy

SEO BLOG /

As search engines have developed to become more intelligent, the way artists formulate their content strategy online must also adapt and allow them to take advantage of modern day search engine optimization, in particular through topic clusters. _________________________ Guest post by Bobby Owsinski of Music 3.0 Through the years Google and other search engines have

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