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TV ad spending has peaked, will be less than 25% of total pie by 2022 - forecast

TV ad spending has peaked, will be less than 25% of total pie by 2022 – forecast

Traditional TV ad spending in the U.S. will decline roughly 3% this year and is in the midst of a long-term decline, according to eMarketer. The firm says that “TV ad spending peaked in 2018 at $72.40 billion.” By comparison, digital ad spending (all formats) is now more than 50% of overall ad revenue. Video …

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GfK Media Measurement girl watching on iPad tablet

What is the future of total media measurement? A global perspective

As the future of total media measurement is always a hotly debated topic, GfK invited industry experts to a roundtable discussion on how the landscape is changing. Participants included Google, Facebook, CIM (Belgium), UKOM (UK), CIMM (US), MMS (Sweden) and PMA (Netherlands). Here’s a taster of the four key themes that emerged. Media Measurement today …

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How Digital Design & Strategy Help Brands And Retailers Create A Total Experience

Consumers face a complex journey when they shop, especially when they go digital. They engage with sophisticated technology that has allowed them to set new norms and expectations for their shopping experience. That experience must be distinct, personalized, intuitive, data driven, and hyper-responsive – all at the same time. A new study by Capgemini, “Elevating …

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