Technology is a boon to the people of the present era and it is giving out some of the best outcomes of every single search. Everybody at present days doesn’t get out for shopping because the online platform has got all the business-backed up in there. Everything from shopping for groceries till profit making everything […]
Tracking the Customer’s Choice with the Help of Technology Read More »
The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks
The Metrics Every E-Commerce Store Should be Tracking Read More »
Two years ago, Facebook began using the ubiquitous “like” buttons that publishers put on their sites to track people’s web browsing and use that information to target ads on and off the social network. Now, Facebook may find it harder to follow people around the web. The Intelligent Tracking Prevention feature that Apple has added
Apple’s anti-tracking tool restricts Facebook’s ‘like’ button-based tracking Read More »
Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not for their new design or ease of use but for their release of “Intelligent Tracking Prevention” — a feature which would limit website owners’
Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers? Read More »
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not
Tracking the Accelerated Mobile Pages (AMP) Project Read More »
To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns the ID of the keyword, remarketing
Bing Ads adds URL tracking parameters for locations & extensions Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Bing Ads tracking, Google Home screen & Google Fred Read More »
Apple’s new iPhone 8 is out in the wild, but the most significant impact for marketers came months earlier with the unveiling of iOS 11 at the Worldwide Developers Conference (WWDC). With iOS 11, which will be released to the masses next week, Apple announced it will accelerate its long-held policy of elbowing the cookie
iOS 11 will accelerate the need for cookie-less tracking Read More »
If you have trouble tracking your data, here are 3 easy steps to fix your problem If you have been diligently using Google Analytics and Adwords reports to track the performance of your ads and website to help optimize bids and increase conversion – good for you! Yet you may see quite a bit of
Why your tracking data is inaccurate (and how to fix it) Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
AdWords AMP landing pages, Google & Apple tracking & SEO mistakes Read More »
