Traction

Direct Public Offerings: Unconventional but Gaining Traction

Going public image The initial public offering — the traditional method of taking a company public — has a challenger, one that web-based companies are looking at as a viable alternative. Known as a direct public offering or direct listing, this technique avoids involvement from investment bank underwriters that buy shares at a set price …

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Report: 65 million US smart speaker owners, smart displays quickly gaining traction

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from Voicebot.ai and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user grew from 1.8 in 2018 …

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5 Easy Content Optimization Tactics to Boost Your Traction & ROI

Your content is useless if nobody knows it exists. To work for you, your content needs an audience. To get that audience, you need optimized content. Content optimization is how you get your content seen and heard. It gets your best stuff in front of many audiences, including electronic ones that ease human discovery. By …

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