Trademark Fundamentals: Everything You Need To Know A trademark is a branding device – a word, logo, phrase, sound and/or design that when used in conjunction with the sale of a good or service, allows a consumer to recognize the source-company of the product or service. So, when a prospective buyer sees an “Apple” design […]
Trademark Fundamentals: Everything You Need To Know Read More »
When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever.
A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. That notice didn’t ruffle my feathers. Stuff happens; I’ve been through this cycle before. As normal and expected, Google is restricting ad impressions for these extensions. Not
from the liver-worst dept Over the past couple of months, we have been discussing Liverpool FC, of the Premier League, attempting to get a trademark for “Liverpool” in a few soccer-related market designations. Despite the narrow scope of the application, the whole thing was still silly, given that “Liverpool” is purely geographic in nature, not
Liverpool FC Denied ‘Liverpool’ Trademark Due To Its Geographic Significance Read More »
from the monster-bash dept Monster Energy. The company’s name is enough to set the average Techdirt reader’s eyes rolling. The company that makes sugar-heavy energy drinks has become essentially a caricature of an overly aggressive trademark enforcer. This habit is somewhat surprising, given just how often the company loses lawsuits and oppositions, which one would
Monster Energy Opposes Teenager’s Trademark Application Over Logos Not At All Similar Read More »
from the nice-try dept Earlier this year, we discussed a trademark suit brought against Anheuser-Busch InBev by Patagonia, the famed outer-wear maker known best for its association with skiing and outdoor sports apparel. While we usually make a big deal about market separation when it comes to trademark enforcement, this case was notable for two
AB InBev Fails To Get ‘Patagonia’ Trademark Suit Dismissed Read More »
from the not-working dept It was only a few weeks back that we were discussing Liverpool FC, a soccer team playing in the UK Premier League, attempting to get a trademark for “Liverpool”, the city in which it plays. While the club has made a point of reminding the public that its application is quite
Liverpool FC Fans Plan Protest Of Their Own Club Over Trademark Issue Read More »
from the THE-end dept Over the past several weeks, we have been discussing a ridiculous trademark application filed by the Ohio State University for the word “the.” This entire episode has been a painful reminder of the fallout of the permission culture that has risen up out of strict IP enforcement and an overly-permissive USPTO.
THE Ohio State University Loses Its Trademark Application For ‘THE’ Read More »
Who: The Transocean Marine Paint Association (Transocean), Pinturas Eurotex S.A. and Industrias Quimicas Eurotex S.L. (together referred to as: Eurotex) Where: The Netherlands (Court of The Hague; ECLI:NL:RBDHA:2019:6247) When: 19 June 2019 Law stated as at: 30 July 2019 What happened: Transocean is a global association for manufacturers of ship paint. Transocean grants licenses to
Meta advertising: can the use of meta tags infringe trademark rights? Read More »
from the bad-defense dept As we’ve previously discussed, restaurant chain Taco John’s has waged at least a decades-long war to try to pretend that its trademarked term, “Taco Tuesday,” hasn’t become generic. How the chain ever got what sure looks to be a purely descriptive trademark is anyone’s guess, but armed with its trademark the
A New ‘Taco Tuesday’ Trademark Challenger Approaches: LeBron James Read More »
