Have copycat competitors used your business name? This can lead to customer confusion and revenue loss. In nightmare scenarios, you might even get accused of infringement. That’s even if you swear that “you were the first.” Doing Without a Trademark? That’s Risky Business The law doesn’t require it. But every business owner should weigh protecting […]
How Do Trademarks Work? Starting off on the Right Foot Read More »
(GeekWire Photo) Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant’s name, trademarks and branding to dupe people into clicking on links with the promise of fraudulent Amazon gift cards and other rewards that would never come. The company says in the suit that the defendants profited off
The digital transformation of commerce in recent years has led to new online marketing opportunities for trademark proprietors. The use of your own trademarks in order to navigate the consumer through the internet to your products, for example by means of SEO (search engine optimization) and keyword advertising, has certainly become a very important marketing
How Digitalisation enables the Legal Use of Foreign Trademarks in Online Marketing Tools Read More »
Trademarks apply in the social media world, just as they do in the traditional marketing world. Thus, just as you wouldn’t allow a competitor down the street to operate using a similar brand name or a similar logo, you can stop competitors, rivals or “haters” from creating fake social media accounts that mimic the look,
How You Can Protect Your Trademarks on Social Media Read More »
Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you should. After all, catchy names outperform long and complicated names on the stock market by
What can we learn from these 4 successfu trademarks Read More »
