trademarks

How Do Trademarks Work? Starting off on the Right Foot

Have copycat competitors used your business name? This can lead to customer confusion and revenue loss. In nightmare scenarios, you might even get accused of infringement. That’s even if you swear that “you were the first.” Doing Without a Trademark? That’s Risky Business The law doesn’t require it. But every business owner  should weigh protecting …

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In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks – GeekWire

(GeekWire Photo) Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant’s name, trademarks and branding to dupe people into clicking on links with the promise of fraudulent Amazon gift cards and other rewards that would never come. The company says in the suit that the defendants profited off …

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How Digitalisation enables the Legal Use of Foreign Trademarks in Online Marketing Tools

How Digitalisation enables the Legal Use of Foreign Trademarks in Online Marketing Tools

The digital transformation of commerce in recent years has led to new online marketing opportunities for trademark proprietors. The use of your own trademarks in order to navigate the consumer through the internet to your products, for example by means of SEO (search engine optimization) and keyword advertising, has certainly become a very important marketing …

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What can we learn from these 4 successfu trademarks

Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If you don’t believe that having a good name will impact your business, maybe you should. After all, catchy names outperform long and complicated names on the stock market by …

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