Tradeoffs

DIY or outsource? The tradeoffs of small business digital marketing

Marketing and advertising on the internet are an integral part of running a small business, one many owners handle themselves. It does require some knowledge and skill. Owners may need to take short courses in digital marketing — in particular, online searches and advertising — at local colleges. Or, they may be self-taught, says Cathy …

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Is Impact Investing Without Tradeoffs Achievable?

As a result of imbalances in various socio-economic systems in the world, impact investing quickly rose as one of the top solutions an individual can use to create a positive change, enjoying a groundswell of interest. Today’s investors are also increasingly aligning their values with the money they have, and investments with a double bottom …

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