Traits

Most Reputable Brands’ Traits & Characteristics

The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research from TrustPilot. The report was based on an analysis of Global RepTrack’s 2018 list of the top US, UK and global brands that consumers find most reputable. The researchers used IBM’s Watson Personality API, …

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Watch Out for These 7 Traits to Avoid Fostering Toxic Workplaces

In the last year, I’ve been seeing a lot of articles around toxic workplaces. Guidance on how to know if your workplace is toxic, how you can spot a toxic colleague, or strategies for coping. At effectUX we are lucky to work with data models that enable us to measure across workplace culture, leadership, employee …

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