Traits

10 Traits of a Stellar In-House Creative Team (And How to Nurture Them)

What separates a great in-house creative team from a mediocre one? This articles shares some answers, including insight on nurturing an internal creative team. What makes a great in-house creative agency? This is a deceptively complex question. You might think that the foundational metric for any internal creative team would be, well, creativity, but that’s […]

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5 Leadership Traits Every Boomer Entrepreneur Should Possess

Earlier this year, FreshBooks released its second annual Self-Employment Report, which stated, “Dramatic workforce shifts in American history could happen in as little as two years—with potentially 27 million Americans leaving traditional work in favor of self-employment by 2020.” Also, according to the report, 61% of self-employed baby boomers plan to work through retirement by choice, a much

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Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply

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This Study of 300,000 Leaders Revealed the Top 10 Traits for Success

Leadership was once called by historian James MacGregor Burns “one of the most observed and least understood phenomena on earth.” Given the results of some recent research, this no longer appears to be the case. Leadership development consultants Jack Zenger and Joseph Folkman published the results of a study they conducted on the skills that leaders need to succeed in their current positions.

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How to Be a Fearless (Successful) Marketer: The 3 Crucial Traits

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? For me, the best source of inspiration is getting to know top marketing performers that have blazed a trail that challenged the status quo of our

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