Transaction

Bazaarvoice: “Shoppers crave interaction before a transaction”

Photo credit: Lorenzo Rui on Unsplash Austin, Texas – Brands and retailers who make user-generated content available to shoppers are winning at retail. By the numbers, they have achieved on average 137% conversion lift and 157% lift in revenue per visitor, according to the newly released Bazaarvoice Inc. annual Shopper Experience Index. The index shows …

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Small Online Stores Will Spend $2.62 for Every $1 of a Fraudulent Transaction

One fraudulent online order can cost a small retailer nearly three times as much as the cost of the transaction. That’s what Stripe found in its December 2017 Online Fraud Trends and Behavior report (PDF). Online Fraud Trends Report The online payment processor recently released the report and gave Small Business Trends a unique perspective …

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