Bazaarvoice: “Shoppers crave interaction before a transaction”
Photo credit: Lorenzo Rui on Unsplash Austin, Texas – Brands and retailers who make user-generated content available to shoppers are winning at retail. By the numbers, they have achieved on average 137% conversion lift and 157% lift in revenue per visitor, according to the newly released Bazaarvoice Inc. annual Shopper Experience Index. The index shows […]
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