Transactional emails are like a secret weapon in your email marketing arsenal. Since they’re sent in response to customer requests, they’re both timely and super relevant. So much so that the recipients often sit in front of their screens waiting for the email to come in. Talk about a captive audience! To make sure you’re […]
Transactional Email: What It Is, Why You Need It [Examples] Read More »
With so many varying types of email options for marketing professionals to utilize, it’s not surprising that the terms marketing emails and transactional emails are used interchangeably. The reason they’re often confused is that they both fall under the same umbrella term of marketing email messages. Yes, while these two types of emails are similar
Is There a Difference Between Marketing Emails and Transactional Emails? Read More »
Transactional emails can come in such a wide variety of shapes and sizes—it’s no wonder marketers can easily become overwhelmed by all the options. But before taking a look at different transactional email examples, it’s important to understand what a transactional email is. Defining transactional emails Transactional emails are messages that are automatically triggered by
11 Transactional Email Examples You Can Use For Your Email Marketing Read More »
Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email! 🤩 Because of it, you can rest assured that your new phone, laptop, or Bob Ross painting kit will arrive safe, sound, and soon. These feelings
[Guide] Optimizing The Performance of Transactional Emails Read More »
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey conducted in 2019 among 329 professionals involved in developing transactional email campaigns (e.g., shipping confirmation messages, new user onboarding messages, etc.) for their
Transactional Email Metrics: Measuring Effectiveness Read More »
Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report. Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt,
Over the last few weeks, we’ve been working to make your day-to-day tasks in Vero quicker and easier. We’ve released the functionality to allow you to send transactional email newsletters and improved Logs, timezone scheduling, and newsletter status reports. Transactional Newsletters You can now send newsletters to both subscribed and unsubscribed customers. Transactional Newsletters allow
You already created the perfect transactional email with all the variables and loops you need, but how can you be sure it is really perfect without sending a test? This is really easy with the Email Preview Mode on our email builder, Passport. Replace the values with exemplary ones and take a look at how
Preview Your Transactional Email Templates With Real Values Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Google collecting data in off-mode, transactional emails & more Read More »
Ding ding, you received an SMS. How long did it take you to open it? If you’re like 90% of the world, you probably read the message within three minutes of receiving it. If you’re like 98% of the world, you’ll definitely read it before the end of the day. Truth is, you can’t live
3 Ways Transactional SMS Will Take Your Email Further Read More »
