Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt […]
Cinderella Makeover Content Marketing: How To Transform Neglected Content Read More »
Leadership skills — you know they’re important, but why do they sometimes fall short? Why is it easy to lead some people, but not others? Sure, some people aren’t willing to meet you halfway, but how do you reach a great employee who seems to shut down when you interact with him or her? While
What is Cultural Competence and How Can It Transform Your Leadership? Read More »
The days of switching names and rigging the office Secret Santa draw are coming to an end thanks to a new app on Slack. Secret Santa App from Slack The Secret Santa app is the highlight of a new holiday package of apps integrated on Slack. The collaboration platform used by thousands of small businesses
New Slack App Will Transform Secret Santa in Your Workplace Read More »
Unless you have been marooned on a desert island, chances are you know what Artificial Intelligence (AI) is and have experienced the benefits of machine learning is having on customer experience and business operations Despite being around for decades, AI is currently one of the most popular topics in business with Gartner predicting that by
3 ways artificial intelligence (AI) will transform ecommerce in 2018 Read More »
Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day
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Real change management requires more than just changing behavior — it’s dependent upon the critical process of changing the work environment to foster this behavior At one time or another most companies will be challenged with overcoming a period of slow sales and growth. When companies are operating in a deficit the effects on its
A strategic overview of how to use marketing to transform cultures and enable growth Read More »
It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I stumbled upon “that” tool. Twitter then used it as the default URL shortening service in May, 2009 until it created
10 Marketing Automation Tools That Could Transform Your Business Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Artificial intelligence, or AI, has been a trending topic in the search engine optimization industry. It’s also widely misunderstood. A lot of
How AI Will Transform the Landscape of Search Read More »
Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the exact words used by tech evangelist and author Robert Scoble in a keynote address on Wednesday, the last day of our MarTech Conference in Boston. But that was the basic idea, as he touted the
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience
Transform your marketing from segmentation to intent-driven personalization Read More »
