Avoid these mistakes to prevent digital transformation failure There’s no doubt that Digital Transformation initiatives have been a major trend in 2016 which look set to continue into 2017. This chart from 2016 research by Smart Insights shows the popularity of digital transformation initiatives. You can see that over one-quarter (30%) of businesses already have a […]
The Partners in Transformation: What brand marketers need from agencies report explores the views of senior, brand-side executives on the changing relationship between brands and agencies. This research, conducted by Econsultancy in partnership with IBM Watson Customer Engagement, is based on a sample of over 300 senior-level, brand-side executives over a range of customer-facing businesses at organizations reporting an
Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the
The Big and Small ‘T’ In Digital Marketing Transformation Read More »
Facebook digital transformation journey is ‘only 1% finished’ I recently had the opportunity to visit Facebook’s Dublin HQ for a deep-dive immersion session. The objective was to up-skill everyone in the latest thinking and best practice in digital and mobile marketing from a Facebook/ Instagram perspective and over two days we covered a range of
Three lessons from the story of Facebook’s digital transformation journey Read More »
Corporate complexity operates in stealth mode. It is born as simplicity, something initiated with the purest of intent. Its goal is to solve a small, straightforward, departmental problem through the implementation of a solution with just a few basic steps. It achieves that modest goal and is deemed by its developers and internal customers to
Whoever Said Digital Transformation Has To Be So Complex? Read More »
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2017 State of Digital Transformation in Financial Services Read More »
They’re not buying it. They hear the words the executives say about digital transformation but, unconsciously, they aren’t buying it. They read the periodic communiques from the management team about the various transformation initiatives that have been launched but the messaging doesn’t really stick. They may even take the time to read industry material that describes the urgency for companies to transform the way they operate and go
About the Report Methodology What you’ll learn You’ll discover findings around: How we can help you Table of contents The Digital Transformation in the FSI Sector: Gearing up for success in a changing market report builds on our previous report looking at digital transformation in the sector. The report aims to explore the approaches new
Digital Transformation in the Financial Services and Insurance Sector Read More »
