In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these […]
The digital marketing transformation led by Google and Amazon Read More »
Digital transformation is a much discussed buzzword that is often misunderstood. Long gone are the days where a digital transformation meant having a way to purchase online or having social media presence build into your brand image.
Disney+ is Proof of the Power of Digital Transformation Read More »
Telcos have made great strides in their digital transformations. One of the most pivotal changes has been the incorporation of machine learning and artificial intelligence. Imagine how much data telcos have at their fingertips. It’s actually quite unimaginable. It would take people hundreds, maybe thousands, of years to sift through a day of data. Artificial
Artificial Intelligence’s Impact on Telco’s Digital Transformation Read More »
Tips to Lead Your Content Team Through a Digital Transformation Matt Crowley – July 12, 2019 The demands of Digital Transformation can unsettle even the most seasoned content team. In this recorded session from Conductor’s C3 2019 Conference, you’ll learn how NYU Langone Health & MoreVisibility have paved the way for content teams to emerge
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A Closer Look At The Forrester Tech Tide™: Governance, Risk, And Compliance Management, Q4 2019 Being a security, risk, or compliance professional today is more stressful than ever! Many are overworked, overextended, and, frankly, overwhelmed, because digital transformation has fundamentally changed how companies deliver value to customers, which translates into a new set of variables
Transformation, Third Parties, And Threats Shape The Landscape Of GRC Technology Read More »
I am excited about the state of Industrial Transformation and Industry 4.0! We have come quite a way over the past few years – not just in technology but crucially in how we approach and leverage it in an industrial context. When I first talked to manufacturers of heavy machinery about preventive maintenance around 6
Reflections on Industrial Transformation Asia Pacific (ITAP) 2019, Singapore Read More »
Today, digital transformation continues to accumulate a lot of attention. As digital sales transformation has moved from a nice-to-have to a need-to-have, more deals than ever are being lost to a commitment to the status quo than to competitors. Digital transformation is more than just a fancy way to describe moving digital assets to the
“What’s happening is that digital transformation is a strategic priority for every company,” says ServiceNow CEO John Donahoe. “If you can’t compete digitally you can’t succeed. ServiceNow is one of the core strategic digital transformation partners for increasingly virtually every company around. Companies are focusing on how can they deliver better experiences to their customers,
Digital Transformation Is A Strategic Priority For Every Company, Says ServiceNow CEO Read More »
The sports industry is the poster child of what it takes to encapsulate digital-transformation success. After all, these organizations have a business to run, a team to manage, and fans to protect, which results in the consumerization of information technology, security issues for customers, and analytics for a competitive edge. Data center backup and recovery solutions
Sports teams seek competitive advantage through digital transformation Read More »
Search engine optimization (SEO) is in the midst of a massive evolution. From the rise of semantic search to voice search, image search, and mobile search, the rules of SEO have changed dramatically in only a few years. This evolution makes sense, considering what digital transformation is all about: the desire to improve the customer
Redefining SEO in the Age of Digital Transformation Read More »
