Sales reps, perhaps more than any other position within your company, benefit from ongoing training routines. Onboarding is always a priority, but you can’t really expect anyone to absorb all of the information being thrown at them their first week. In order to succeed, your sales team has to constantly be ready to adapt, and […]
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The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform digital businesses. Powered by smart algorithms and machine learning, chatbots (automated chat messaging) promise to
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E-commerce has opened up the doors for all kinds of business ideas and entrepreneurial pursuits. It provides companies with virtually endless opportunities to reach customers, both domestically and internationally. The online retail market has continued to grow year-over-year, and is increasing in popularity worldwide. Artificial intelligence (AI) technology is also growing and becoming more common
Is the in-store checkout counter becoming obsolete? Doing away with cashiers altogether is pretty extreme. However, in a recent survey by Zebra, 80% of retail decision-makers and 49% of retail associates believe new technology is making the traditional checkout area less necessary than it used to be. Cloud-based point-of-sale systems that run on tablets and
9 Ideas for Transforming Your In-store Checkout Space Read More »
Today, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses and their products. As Artificial Intelligence advances, these conversational experiences provide a real-time way for consumers to interact with their favorite brands – without having to stay on hold for lengthy periods or pick up the
3 reasons chatbots are transforming the automotive industry Read More »
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Digital transformation, or the rethinking of business processes to help companies compete as technology evolves, continues to affect just about every industry on a global scale. One business which has yet to be transformed, though, is the humble petrol station. While there have been slight improvements made over the years, people worldwide still fill their
How Petronas is digitally transforming Malaysia’s petrol stations Read More »
Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience. Consumer group Which? has been warning consumers to do their research ahead of Cyber Week after it emerged that nearly nine in 10 deals available last year had been cheaper at
How big of an impact content marketing can create isn’t new, but how we think and talk about it is constantly evolving. Ultimately, the ongoing concern is how to keep your content current and valuable for your audience. To do this well takes time and money, but in today’s digital age, there is help: machine learning.
How Machine Learning Is Transforming Content Marketing Read More »
Influencer marketing has existed in the advertising world for a while now and because the number of brands investing in influencer campaigns is increasing day by day, it has continued to not only evolve, but lead within the realm of marketing. In an interview with Fortune, the founder and CEO of Talent Resources, Mike Heller,
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