Transparency

Could savvy marketers take advantage of increased Facebook Custom Audience transparency? – Econsultancy

One of the most powerful tools in a Facebook marketer’s toolbox is Custom Audiences, which allows marketers to retarget their ad campaigns to individuals they’re already interacting with. Marketers can create Custom Audiences from a variety of sources. These include their own websites via a Facebook tracking pixel, as well as their own customer files. […]

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Transparency and Network Quality Propel AdMedia.com to the Top of Pixalate’s Mobile Seller Trust Index

This content is a press release from our partner ACCESSWIRE. The AP newsroom and editorial departments were not involved in its creation. Click to copyhttps://apnews.com/ACCESSWIRE/3511eca65effcedab46e5a7e25101828 BURBANK, CA / ACCESSWIRE / March 7, 2019 / Danny Bibi, the CEO of leading advertising solutions marketplace AdMedia.com, is proud to announce that the company has been awarded the

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Transparency and Network Quality Propel AdMedia.com to the Top of Pixalate’s Mobile Seller Trust Index – Press Release

BURBANK, CA / ACCESSWIRE / March 7, 2019 / Danny Bibi, the CEO of leading advertising solutions marketplace AdMedia.com, is proud to announce that the company has been awarded the first place in the most recent Mobile Seller Trust Index (MSTI) by Pixalate. This is the third consecutive report ranking the multi-channel ad tech and

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Youtube and youth advertising: Oversight and transparency for our newest babysitter

In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable population: children. In a recent Pew Research Center study, 80 percent of parents

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Too Much Transparency Helps Abusers Game Search 02/14/2019

The European Union has approved new regulations to increase fairness and transparency for search engines, app stores, booking sites and marketplaces that will have 12 months to implement the changes once the rules are published. The platform-to-business regulation requires companies like Amazon, Google Search and Booking.com to be more transparent about their sales and service terms,

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In turning around an SEO, transparency is vital to regaining trust

Eskom, Denel, the SABC, SAA — state-owned enterprises (SOEs) have made headlines repeatedly in the previous years, with few South Africans seeing much light at the end of the proverbial tunnel — or any light at all really, thanks to scheduled load-shedding. Arguably, however, there are reasons to be optimistic. The period before the elections

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Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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What Advertisers Really Think About Facebook’s Ad Transparency Feature

Let’s recap. It’s been almost a year since Facebook’s public debacle with Cambridge Analytica. If you don’t recall, this lead up to a nasty Anti-Facebook hashtag campaign, a probing online community, and lots of emails about data and privacy policy changes in your inbox. Yes, that Facebook. In September 2017, Mark Zuckerberg went Live on

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