Transparency

Google tries to bring more transparency to news content with help from The Trust Project

Channel: SEO, Google, Google: News, Google: SEO, SEO BLOG /

Machines got us into this mess, but humans may help get us out of it. In the wake of the 2016 election and the ongoing manipulation of news by foreign governments and domestic trolls, Google, Facebook and Twitter have endured intensifying criticism and had to face the limitations of their algorithms as arbiters of truth. […]

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

b2b, Consumer, Digital Marketing, SEO BLOG /

Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out,

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Facebook Announces New Ad Transparency Options Amidst Ongoing Investigation

SEO BLOG /

After Twitter announced their new Ad Transparency Center earlier this week, which will give users access to more insight into how organizations are using their platform for promotional purposes, Facebook has announced that it too will be upping it’s transparency efforts, in the wake of the investigation into how both networks were used to spread

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Understanding the Buying Journey with Trust, Transparency and Relevancy

Business Intelligence, SEO BLOG /

What is influencing today’s consumers’ online shopping behavior? Where is he or she in their buying cycle? How long does it take them to make a purchasing decision? What factors are they evaluating in order for them to make a product selection? Most would agree that the answers to these questions require insights into consumer

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Disclosure and transparency: The agency/client relationship twins – Search Engine Land

search engine optimization for dummies, SEO BLOG /

Disclosure and transparency: The agency/client relationship twinsSearch Engine LandWhen we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone to come along and tell us how to do it better. We have our reasons. We are experienced marketers. And, let’s be honest here, the …

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Disclosure and transparency: The agency/client relationship twins

Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG /

Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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What Marketing and Ad Executives Think About Salary Transparency

SEO BLOG /

Most marketing and advertising executives (82%) say their organization does not publicize employees’ compensation, according to recent research from The Creative Group. The report was based on data from a survey of 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or

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