Instagram influencers are taking social media by storm, and it seems like marketers and the public can’t get enough of them. In marketing circles, the din surrounding social media influencers is growing louder by the minute. More and more, marketing professionals are talking about industry topics such as branded content ads, sponsorships and paid partnerships […]
How Gen Z Influencers Can Help You Build a Transparent Brand Read More »
Specializing in providing customer acquisition and retention programs for local, regional and national brands via interactive and creative marketing strategies, this Daytona beach SEO expert helps clients meet all their digital marketing needs in a systematic and strategic manner. This press release was orginally distributed by SBWire Orlando, FL — (SBWIRE) — 09/24/2019 — The
Is your pricing page designed to drive conversions? There are some common problems I see all the time when I’m analyzing these landing pages. It’s a tricky situation for businesses. On the one hand, you want your pricing page to be informative, useful, and beneficial to your prospective customers. But at the same time, you
How to Create a Trustworthy and Transparent Pricing Page Read More »
What Blockchain is and how it will affect the future of digital marketing and customer data privacy What is Blockchain? Blockchain technology has been in the news for the past few years. Almost everybody in the corporate world has heard of it, one way or other. However, only a few know what exactly this buzzword
Blockchain makes digital marketing more transparent Read More »
Chart of the Day: The topics that demonstrate the transparency of a company on social media Social media has become one the main ways in which companies communicate with consumers. It allows for instant responses to questions as well as a more modern and personalized communication platform. When it comes to transparency, social media is
People Want Brands to be More Transparent on Social Media Read More »
A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In
Are brands any safer? Is programmatic ad buying any more transparent? Read More »
The digital revolution has fundamentally changed society, bringing unparalleled levels of efficiency and transparency to a number of different industries. While many areas of the world are accelerating onwards, one of the foundational components of our modern infrastructure is lagging behind. The financial world, at large, is stagnating, as a select minority of exclusive corporations
As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of its advertising business. Twitter plans to open an Advertising Transparency Center so that anyone can see all of the ad campaigns currently running on the social network, including those that
Twitter will make its ads more transparent to brands, everyone else Read More »
Transparent SSL and HTTPS are technical aspects of how a website is set up, and marketers may not have a lot of time to think about them. But making sure they are in place—especially before a set of Chrome updates is released in October this year—can help you avoid trust-certificate alerts, which can affect sales.
Transparent SSL and HTTPS: Why Marketers Should Care Read More »
