Travel

Three questions travel marketers should ask to create the right customer experience

customer experience, SEO BLOG /

It is no secret that travel is one of the most mature online markets in the UK. Unlike emerging industries, which are still growing and have yet to settle into regular consistent patterns, travel is now an online veteran and follows repeatable seasonal trends. While retailers were rushing around organising their Christmas marketing campaigns, the […]

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6 hot trends travel brands should watch in 2018

Analytics & Marketing Column, Channel: SEM, Search Marketing, SEO BLOG /

From off-the-beaten-path locales to memorable experiences, travelers’ needs and wants are evolving, opening the door to new opportunities for savvy brands and impacting the way travel advertisers approach their marketing efforts. In an effort to discover how marketers can best influence travelers’ purchase decisions online, the Bing Ads research team partnered with Phocuswright to conduct a

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Travel ecommerce trends 2018 | Smart Insights

Digital Marketing for the Travel sector, Digital marketing strategy, SEO BLOG /

What’s new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy The multichannel marketing approach  It is vital that there is a multichannel marketing plan in place for all online travel agents and comparison sites to thrive. Travellers are using more than one channel to research

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What channels are in the best travel industry marketing mix?

Digital Marketing for the Travel sector, Online marketing mix, SEO BLOG /

Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So what are the top channels for reaching online vacation buyers? Well, new research by Global

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Business Travel is Your Worst Enemy

SEO BLOG, Small Business Operations /

Traveling can be tedious, especially when it’s on work. Long flights, jet lags, expenses and poor network coverage are just some of the reasons most professionals dread travel. But not all destinations cause travel woes. Some cities, in fact, provide excellent travel experience, both business and leisure-wise. London-based premium chauffeured services provider, Hyryde, has come

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Google Flights and Google Trips Update to Give You More Business Travel Planning Power

SEO BLOG, Small Business Operations /

Planning your trips early can save your small business a lot of money. The new update to the Google Flights and Google Trips apps will help you find the best deals, which also includes search for hotel stays. New Tracker Features for Google Flights and Trips Google (NASDAQ: GOOGL) is using machine learning and statistical

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Peanut Butter Is a Liquid (and 11 Other Invaluable Travel Tips From a Hardcore Road Warrior)

Best-Kept Travel Secrets, SEO BLOG /

When traveling for business, your absolute top responsibility is to be in the best possible mindset for your meeting or presentation.  As an author and keynote speaker, I’m on the road an average of 46 weeks a year, and I’ve made my share of mistakes. Ready to see how I do it? Buckle your seat

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Bing & Reddit, Google travel pricing & meta descriptions

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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