Treated

Tails.com’s Kat Knocker: FMCG customers “want to be treated like individuals”

Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here). I caught up with Kat to ask a few questions and get our readers excited ahead of her Festival talk. Econsultancy: Many incumbent brands across FMCG are …

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Churn and Retention are the New Conversion and Should be Treated as Such

It’s been almost four years since I spoke with Adobe’s Kevin Lindsay about how companies focus the overwhelming majority of their marketing resources on customer acquisition activities vs. customer retention. And during this week’s Inbound Conference put on by HubSpot, it appears that this is still the case, according to Des Traynor, cofounder and Chief …

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