Treating

B2B marketers should quit treating millennials like previous generations

[ad_1] In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent of millennials who work in business are involved in the technology-purchasing process for their companies. It’s time …

B2B marketers should quit treating millennials like previous generations Read More »

Facebook is a local search engine. Are you treating it like one?

[ad_1] As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the relationships between people, places, …

Facebook is a local search engine. Are you treating it like one? Read More »

Native isn’t display. Stop treating it like it is.

[ad_1] With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m …

Native isn’t display. Stop treating it like it is. Read More »

Is Facebook Treating Us All As Fools

This is Why Facebook Is Treating Us As Fools

[ad_1] Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. It is also one of …

This is Why Facebook Is Treating Us As Fools Read More »