Trenches

How to create a fantastic work culture: “When everyone is in the trenches equally, it generates more respect.” with Mark Miller and Chaya Weiner

Lead and brainstorm with an open forum. If someone’s ideas are better than others, they’ll float to the top. Being open and willing to listen creates a naturally collaborative environment. When everyone is in the trenches equally, it generates more respect. Willingness to work hard and passion is deeper when fostered that way — rather than being …

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Four Lessons From The Trenches

Bootstrapping is often essential for a new digital marketing agency. Banks may not lend to you without a lengthy track record of success, and venture capitalists aren’t lining up to hand over million-dollar capital rounds to dime-a-dozen agency startups. Even worse, the competition out there is fierce. According to Statista, there were nearly 14,000 advertising …

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CSM from the Trenches – Asking the Right Questions to Challenge Customers

Best Practice: Open and Transparent Communication (Opening the Kimono) One of the key things I love to do with customers takes inspiration from Patrick Lencioni’s Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty: not being afraid to be vulnerable with and challenge customers. I refer to this best practice …

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