Trigger

Global_201810_CIE_Blog_Infographic_The_consumer_journey_purchase_triggers

Which consumer needs trigger the start of the purchase cycle?

Key insight: UK consumers replace tech products long before they’re broken or obsolete Point of sale (PoS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize its potential by understanding who the purchasers are, how and …

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5 Ways to Use Trigger Campaigns to Effectively Nurture Leads

3) Don’t Forget About Existing Customers Every now and then we need to remind ourselves that keeping our existing customers happy should be our top priority. What’s more, people who have already bought from you are your best leads for potential upsells! And since you have all the information (and permission, in most cases) you …

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5 Tips to Trigger Engagement With your Brand and Posts on Social Media

Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers …

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Here’s how to use Google Tag Manager’s new Trigger Groups

On March 26, Google announced the release of Trigger Groups in Google Tag Manager. Trigger Groups allow you to require multiple triggers to activate before a tag fires. This update increases the capabilities of an already powerful platform, used by many digital marketers to streamline deployment of tracking tags. In this article, I’ll show how …

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Top 10 Spam Trigger Phrases to Avoid in Your Emails when Marketing

Marketers have to be careful when drafting emails to avoid having them be triggered as spam. Marketing teams send out bulk emails on a consistent basis to leads, opportunities, and customers in an effort to show as many people as possible why their business’ products matter. Here, we’re going to break down our top ten …

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