Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it […]
Why spam trigger words are a thing of the past – Litmus Read More »
Social media companies need to do more to police harmful content about eating disorders, say campaigners. Individuals affected by the issue say too often material they come across online is a trigger for conditions such as anorexia or bulimia. Mental health campaigner James Down said there is “lack of transparency” on how content is targeted
Online eating disorder ‘trigger’ crack-down call Read More »
Key insight: UK consumers replace tech products long before they’re broken or obsolete Point of sale (PoS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize its potential by understanding who the purchasers are, how and
Which consumer needs trigger the start of the purchase cycle? Read More »
Email marketing is as much an art as it is a science. You want your subject lines to effectively capture the attention of your recipients and entice them to click, but you also don’t want to risk being flagged as spam. Unfortunately, email platforms are becoming more intuitive by the day, which means if you’re
3) Don’t Forget About Existing Customers Every now and then we need to remind ourselves that keeping our existing customers happy should be our top priority. What’s more, people who have already bought from you are your best leads for potential upsells! And since you have all the information (and permission, in most cases) you
5 Ways to Use Trigger Campaigns to Effectively Nurture Leads Read More »
Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers
5 Tips to Trigger Engagement With your Brand and Posts on Social Media Read More »
On March 26, Google announced the release of Trigger Groups in Google Tag Manager. Trigger Groups allow you to require multiple triggers to activate before a tag fires. This update increases the capabilities of an already powerful platform, used by many digital marketers to streamline deployment of tracking tags. In this article, I’ll show how
Here’s how to use Google Tag Manager’s new Trigger Groups Read More »
Marketers have to be careful when drafting emails to avoid having them be triggered as spam. Marketing teams send out bulk emails on a consistent basis to leads, opportunities, and customers in an effort to show as many people as possible why their business’ products matter. Here, we’re going to break down our top ten
Top 10 Spam Trigger Phrases to Avoid in Your Emails when Marketing Read More »
Diversity is a critical input for innovation. Variety of talent, thought, experiences and ideas is the fuel and force that makes innovation possible. Yet many companies are not wired to foster diversity and are riddled with practices that actively impede it. One of the most pronounced workplace biased is a gender imbalance that favors men.
How To Trigger Innovation By Structuring For Diversity Read More »
Yesterday, another two public officials resigned due to sex scandals and their resignations seem a bit backward. The first, Al Franken (D-Minn) had photos of him inappropriately touching women. He, however, denied that he’d really done anything really wrong, saying, “I also think it gave some people the false impression that I was admitting to doing
