Trigger

How long do you wait till you trigger a re-engagement campaign?

Chart of the Day: Inactivity Managment What is inactivity in email data management? Your email marketing platform tracks all activity relating to your email marketing, including opens and clicks. It also tracks clients who have not interacted with your emails. Different platforms also rate inactivity differently, for instance, some may class opens still as non-activity because […]

Launching a New Marketing Campaign? Don’t Pull the Trigger Until You’ve Done This First

Advertising, Marketing, Marketing & PR, SEO BLOG / Good To SEO

There’s a lot of excitement that comes with launching a new marketing campaign. Since it can take your marketing team weeks to brainstorm and prepare, there’s always a lot riding on the launch and execution. But one thing many CMOs and business owners fail to consider is buy-in across the organization. Why widespread buy-in matters When

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