There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision…
Triggers
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My new book is called Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. Written with Daniel Lemin, it gives any and every business a reliable framework…
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When we put together the marketing plan for Talk Triggers, we thought it would be fun to share it with friends early. We decided to package the book up with…
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Heidi Cohen Interviews Daniel Lemin and Jay Baer New book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth I recently had the opportunity to read Jay…
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Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts We’ve previously spoken about how psychological…
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I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that concept by discussing the triggers and…