For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. April 14th, 2020April 14th, 2020 Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, […]
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Have you ever crafted what you thought was perfect marketing email, only to be disappointed when it didn’t perform well? It can be frustrating to troubleshoot your process and figure out where you went wrong. Let’s say you’re already working with an appropriately segmented and healthy distribution list. You even have automated customer journeys and
How to Use Emotional Triggers Effectively in Email Campaigns Read More »
What is POS? Point of Sales (POS) data tells you what consumers buy as well as when and where they make their purchase. When you calibrate this data with actionable consumer insights, you can maximize its potential in the consumer journey by understanding who the purchasers are, how and why they make their buying decisions.
Caitlin Hutchinson Brand Marketing ManagerSendlane A native of San Diego, California, Caitlin has a passion for developing creative and engaging marketing content. Primarily responsible for overseeing the development, execution and delivery of digital content across all of Sendlane’s channels while maintaining an online presence of Sendlane’s team culture. Host of The Marketing Automation Hustle Podcast
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Whether you have a new iPhone 11 or just upgraded an old device to iOS 13, you might have noticed a change that isn’t for the better—your location-based smart devices might not be working anymore. Rest assured, that’s not a bug, it’s a new security feature and it’s easy to fix. iOS 13 introduces a
The iPhone 11 Pro’s triple camera system is making trypophobia sufferers feel uncomfortable (Image: Getty/ Apple) The new iPhone 11 Pro is having a profoundly unsettling effect on people who suffer from a fear of small holes. Apple’s latest flagship gadget has a powerful triple camera system which is triggering trypophobia attacks in people who
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Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them in every post I publish to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, you don’t need a big following
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There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which
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My new book is called Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth. Written with Daniel Lemin, it gives any and every business a reliable framework they can use to do word of mouth on purpose, not on accident. The book includes: results from four separate research studies, case histories from more
