When we put together the marketing plan for Talk Triggers, we thought it would be fun to share it with friends early. We decided to package the book up with some of the key elements of the case studies: signature chocolate chip cookies from Doubletree by Hilton, a hot pink headband from Uberflip and … […]
You’ll Laugh Hysterically Watching These Videos About Talk Triggers Read More »
Heidi Cohen Interviews Daniel Lemin and Jay Baer New book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth I recently had the opportunity to read Jay Baer and Daniel Lemin’s forthcoming book, Talk Triggers. Daniel answered the questions I ask of all authors. Those appear first. Since I interviewed Jay upon
Talk Triggers – Book Interview Read More »
Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts We’ve previously spoken about how psychological principles can help shape and optimize brand communications — not least, referral marketing campaigns. In truth, there’s a whole universe of theories and heuristics belonging
3 cognitive triggers to increase customer conversion Read More »
I’ve already talked at length about how to design more delightful popups by using The Delight Equation, and today I want to extend that concept by discussing the triggers and advanced targeting you can use to make popup experiences even better. I think we’d all agree that showing a popup to your visitors on every
4 Ways to Use Advanced Triggers & Targeting to Craft Delightful Popups Read More »
As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Generally speaking, the low hanging fruit of marketing automation is often not being utilized to improve marketing KPIs, sales performance, and the customer experience. Only
How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation Read More »
A few years ago, I started to read a four-page flyer from the hip grocery chain Trader Joe’s and could not stop. I was astounded at its creativity. It promoted product after product with Thanksgiving-related riffs that ranged from calling its Brussels sprouts stalks “the Christmas Trees of Thanksgiving, which herald the start of the
Seasonal Copy Perks Up Promotions and Triggers Purchases Read More »
So, I got into an argument with my videographer. Him: “We should film one of those day in the life videos.” Me: “But my life is pretty boring… All my employees work from their home office… I go to the same coffee shop everyday… And I rarely have meetings.” Him: “Well, lets go do some
Behind the Scenes of Social Triggers (and Derek Halpern) Read More »
What’s the secret to becoming confident in any social situation? About 10 years ago, when I was just starting college, I would have said, “there is no secret. You either have it or you don’t.” And I would have been DEAD WRONG. You see, back then, I had almost zero confidence. But today I’m thinking
How to be confident – Social Triggers Read More »
