TripAdvisor

Some Thoughts on TripAdvisor - GuruFocus.com

Some Thoughts on TripAdvisor – GuruFocus.com

TripAdvisor (TRIP) is a leading travel platform. The company’s mission is to help travelers reach the full potential of every trip. Their websites and apps have accumulated more than 830 million reviews and opinions across millions of accommodations (hotels), restaurants and travel experiences (like tours and local activities). As shown below, their user base has …

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Is Tripadvisor (TRIP) Doomed to Witness a Terrible 2020 Too?

Is Tripadvisor (TRIP) Doomed to Witness a Terrible 2020 Too?

TripAdvisor TRIP has had a turbulent 2019, so far. Despite the company’s continuous efforts to bolster business strength by focusing on new strategies such as non-auction revenue growth initiatives, cost structure evaluation and returning capital to shareholders, it has failed to instill investor confidence. We believe declining auction-based revenues, rising competition and weakness in the …

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TripAdvisor launches self-service ad platform for SMBs

TripAdvisor has launched a new self-service ad product: Media Manager. The tool is designed for small and medium businesses and agencies and is available globally to marketers on TripAdvisor’s platform. Simple ad creation and targeting. While the formats are graphical and include retargeting, the customer intent profile is more aligned with search marketing. It’s designed …

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Expedia and TripAdvisor Lead Sharp Sell-Off in Online Travel

Expedia and TripAdvisor Lead Sharp Sell-Off in Online Travel

According to Piper Jaffray, “the most concerning trend” in the quarter was “the reduced efficiency of SEO,” or search engine optimization. Google, part of Alphabet Inc., is favoring its own “Hotel Finder” platform, along with paid links for search results, and this trend could require higher marketing costs. Your free daily email from Fuller Treacy …

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