Trivago

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Trivago said it is working with its largest advertisers, including Booking Holdings and Expedia Group, on changes that could eventually cause it to eliminate a controversial “relevancy assessment,” introduced in 2016, that wreaked havoc with Trivago’s financial performance. In its second quarter financial results announcement, Trivago stated “we have recently been working with our largest […]

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Expedia, Trivago and other holiday booking sites use ‘misleading’ sales tactics

Holiday booking sites including Expedia, Trivago and Hotels.com use “dodgy” tactics to rip holidaymakers off, according to an investigation. The sites have responded by agreeing to change their ways. The Competition and Markets Authority (CMA) launched a probe into booking sites last year due to “serious concerns” around issues like pressure selling, misleading discount claims,