Trojan

How To Get Consulting Clients Using A Trojan Horse Marketing Strategy

[ad_1] Have you heard about the Trojan Horse marketing strategy for gaining high-paying clients? The metaphor of a Trojan Horse has come to mean a strategy that causes a target to invite a foe into a securely protected place. As you probably learned in school, the Trojan Horse is a mythical story about a tricky …

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Is Google’s Subscription Gift to Publishers a Trojan Horse?

[ad_1] PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders spurts of success. In the news, we discuss Google’s …

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