From Alphabet’s data, the New Knowledge report concluded: “Alphabet’s subsidiaries YouTube, G+, Gmail, and Google Voice were each leveraged to support the creation and validation of false personas.” Using Google’s ad platform, AdWords, the IRA was able to disseminate hundreds of ads and promote propaganda websites, the New Knowledge report found. The IRA used ads […]
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist. Unlike a traditional geotargeting campaign, which targets customers with an offer or incentive to entice them towards the brand’s nearest location, Burger King is sending its customers to McDonald’s – at least at
Burger King trolls McDonald’s with reverse geotargeting to promote its app Read More »
When you work in any sort of creative profession, your success is inherently contingent on whether or not people like you. Or rather, whether or not they like what you create. And here’s the thing. The stuff you create doesn’t even need to be *good* in the traditional sense, as long as people want to
Google, Facebook and Twitter are all seeking to help promote election 2018, though in very different ways. Facebook and Twitter are battling foreign election interference and domestic trolls, while Google is quaintly reminding us of all the helpful things that search can do on Election Day. Facebook blocks ‘inauthentic coordinated behavior.’ Facebook reported that on Sunday
Election 2018: Social media trolls, Google touts search, video ads get ugly Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Samsung released a slate of new advertisements for its Galaxy S9 smartphones, all of which are direct attacks on one of its top competitors: Apple. Samsung Trolls Apple in S9 Ads One of the commercials, published July 20 on YouTube, does more than poke fun at the iPhone X’s lack of a classic 3.5mm headphone jack.
Samsung trolls Apple in new S9 ads mocking aspects of the competitor’s phones Read More »
The practice, known as “Googlebombing,” is the latest stunt in a longstanding cat-and-mouse game between Google and activists who have the technical savvy to influence search rankings. In the current exploit, several posts on Reddit associating Trump’s name, photo and the word “idiot” received tens of thousands of upvotes, which Google uses as an important
Trolls game Google to get Trump in top results for “idiot” Read More »
Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to the Washington Post, Twitter has been coming down hard on fake accounts, trolls, and bots
Twitter Gets Rid of 70 Million Fake Accounts in May and June, Cracks Down on Trolls Read More »
Twitter has acquired digital safety company Smyte, part of the platform's continued efforts to eliminate trolls, spam and abuse. Source link
Twitter Acquires Smyte to Help Reduce the Impact of Trolls and Bots Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Andrea Weckerle, author of the recently published book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks, is an
