In our latest State of Email Live webinar, we were joined by Craig Hood, Email & SMS Lead, Global Channel Excellence at AstraZeneca. Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to. […]
Improving Email Engagement by Turning Inactives Into Actives – Blog Read More »
Acronis has convinced Europe’s most prestigious football clubs to trust it with their data—now, it plans to use that information to help them win more games. Founded by Serguei Beloussov, a Russian-born Singaporean serial entrepreneur with a taste for bow ties, Acronis provides data storage, backup, and cyber-protection services to businesses in over 150 countries.
European Football Clubs Are Turning to AI for an Assist Read More »
Closing the Loop: Turning Social Media Prospects into Search Conversions Where Google and Facebook Meet To the average internet user, Google and Facebook serve very different purposes. One is used primarily for searching out specific, and increasingly localized, information. The other is for sharing personal updates, staying in touch with family and friends scattered around
Closing the Loop: Turning Social Media Prospects into Search Conversions Read More »
In many ways, keyword research is a crucial element of building a successful website. It helps us brainstorm content ideas, understand users’ struggles and needs better, as well as research competition. But what if I tell you that keyword research is no longer enough? For years one of the most fundamental SEO tasks was finding a
Google is Turning into an Answer Engine… Are You Prepared? Read More »
Traditionally, customer support has been viewed not as a call center, but as a cost center. And for good reason. Between hiring agents, and hosting all types of hardware, software, and other infrastructure needs, customer support has typically been seen as one of the more expensive arms of the enterprise. However, a major shift is
Turning Customer Support From a Cost Center to a Revenue Driver Read More »
Rising video app TikTok has been found to be turning selected user videos into paid ads, without those users being compensated, or even being aware of such. Source link
TikTok's Turning User-Submitted Content into Ads, Without User Knowledge Read More »
WASHINGTON, D.C. — Jerard Briscoe is away at school. Or at least, that’s what he tells his kids. It’s a plausible story. He studies for GED math exams. He reads e-books and takes courses using a tablet computer. He even wears a uniform: an orange jumpsuit and white Velcro sneakers. “If you’re at college, you
In DC, Teachers Run the Jail. It’s Turning Inmates Into Students. Read More »
At the beginning of the year, you set targets and goals for your business’s revenue. As the year’s progressed, however, you’ve noticed that you haven’t quite hit those numbers — and you want to turn it around before the end of Q4. To find out more about how you can do this, we asked members
Missing Your Revenue Targets? 14 Strategies for Turning It Around Read More »
Podcast: Download Subscribe: Apple Podcasts | Android | “[W]e’re a conference about marketing and we’re constantly learning about marketing in order to market our conference about marketing. It’s a circular reference, which really helps us market the conference better.” If you’ve been in the SEO or digital marketing space for a while, you’ve probably heard
Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST] Read More »
In an attempt to quell a controversy that has raised the ire of white-hat hackers, the maker of the Steam online game platform said on Thursday it made a mistake when it turned away a researcher who recently reported two separate vulnerabilities. In its statement, Valve Corporation references HackerOne, the reporting service that helps thousands
Valve says turning away researcher reporting Steam vulnerability was a mistake Read More »
