Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words like “creative.” Nevertheless, creative marketing campaigns are the crux of your success. Without them, you lack the means to reach and engage with your audience. What is creative marketing, though? How should […]
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The
Why Brands are Turning to Spotify as the Next Big Social Platform Read More »
Do you really care how many people saw your website today? Do you care how many cars drove by your billboard today? Do you care how many people walked by your office or shop today and looked in the window? Probably not unless some of those people made a purchase or became a client or
Australian consumers are increasingly turning to search instead of family and friends because of the convenience. However, a report by Salmat has found that marketers are not tapping into this opportunity and putting their money into social media instead. Shane McClelland, the head of marketing and corporate communications at Salmat, notes that in 2018, 72%
Australians are turning to search but marketers continue to invest in social media Read More »
Australian consumers are increasingly turning to search instead of family and friends because of the convenience. However, a report by Salmat has found that marketers are not tapping into this opportunity and putting their money into social media instead. Shane McClelland, the head of marketing and corporate communications at Salmat, notes that in 2018, 72%
Australians consumers are turning to search but marketers invest in social media Read More »
Blogging is a great platform to earn money through affiliate marketing. However, it’s best to diversify your efforts to generate more revenue streams. Instagram is one of the best platforms to increase your passive income stream for your affiliate programs. Related blog posts and resources: Instagram’s affiliate marketing enables influencers and brands to collaborate, thus
What Is the Most Powerful Key for Turning a Blog into a Business? Read More »
If you just turned on Google Analytics 360, you might be asking, “what should I use first”? First off, congratulations! Now that you have upgraded to the premium version of Google Analytics, or Google Analytics 360, you can supercharge your analytics strategy and take advantage of a host of GA 360 features and benefits. In
5 Google Analytics 360 Features You Should Use Right After Turning it On Read More »
A branding agency ran a full-page ad in the Economist that caught my eye a few years ago. The headline read: “The World Belongs to Those With Something to Say”. Underneath the headline was a photo of Donald Trump and Nigel Farage, standing together on stage… the implication all too obvious. The ad went on
The Foolproof Method For Turning Your Content Into Serious Traffic Read More »
If you just turned on Google Analytics 360, you might be asking, “what should I use first”? First off, congratulations! Now that you have GA 360 you’ll be able to supercharge your analytics and take advantage of a host of features and benefits that GA 360 Offers. In this blog post we’ll walk you through
Five GA 360 Features You Should Use Right After Turning it On Read More »
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you
Link reclamation: A practical guide for turning unlinked brand mentions into links Read More »
