3 ways to integrate TV advertizing into your digital strategy Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never been higher. For years, Amazon had competitors. But no one can compete with the […]
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Ronda Rousey famously crashed WrestleMania 31 when she teamed up with The Rock against Triple H and Stephanie McMahon in a segment. The tease suggested something more at the following WrestleMania. However, Rousey’s name has not surfaced in mixed martial arts for some time after she suffered back-to-back losses against Holly Holm and Amanda Nunes.
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
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Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable eyeballs worth targeting through traditional TV advertising. But buying power is shifting toward the digital natives who access content when and how they want it. For example, the #1 show, “The
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Cutting the cord has been a phrase on the tip of our tongues for many years now. Ever since Netflix, Hulu, and similar services allowed people to watch shows on-demand, cable consumers have steadily considered cutting the cord and going with much cheaper streaming services than bloated cable packages. The transition from a mobile and
Cable TV is on the decline while the number of Amazon Prime subscribers has increased rapidly since last year. One estimate reveals that nearly a quarter of the U.S. population are Amazon Prime subscribers and the numbers are steadily on the rise. However, can it make cable TV obsolete? The Rise of Amazon Amazon Prime
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Twitter gives brands the opportunity to reach niche audiences through video As video continues to take over social media as the preferred mode of content and live streaming has grown rapidly over the past year as a key part of many leading brands marketing strategies. Video allows for a new dimension of real-time engagement, giving your
Original content with ads is set to change the way Facebook advertising works Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old). Four years later the channel promoted another Eighties band, Dire Straits, who sang how in return
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Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally. This spectacular growth makes it
Over the years television programming has become more personalized. You now have entire TV stations dedicated to home and gardening, cooking, and business. These television stations bring in millions of viewers daily. Which got me to thinking, are there other popular industries that could pull in similar audiences? After going through my thoughts, I uncovered
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