Tweaks

This app tweaks the smartphone into a digital bodyguard

Consider all of the functions that exist in a smartphone — GPS, video recording, face detection and the like. Mobile applications that creatively combine them can achieve some pretty neat stuff. But Some app developers are gunning for better than neat. They want to solve social problems and maybe even save lives. Consider the application these …

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Minor Tweaks to Marketing Emails Can Greatly Boost Conversions

The purpose of email marketing is to generate revenue. Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas of an email program can greatly increase conversions. In this post, I’ll review five areas to focus on. Subject Lines and Preheaders The grouping of …

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Digital auto retailers benefit from Google’s search tweaks

After updates, the spokeswoman said, some sites might perform better and others worse. The updates are a general reassessment of relevance, she said, adding that some Web pages that may have been underrewarded for their relevant content could get higher rankings on searches as a result. Google says it provides webmaster guidelines to help site …

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