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New Study Finds 66% of Tweeted Links to Popular Websites are Shared by Bots

If you’re still using Twitter data – like Likes, re-tweets and shares – as indicators of success for your social marketing program, you likely need to re-assess your process. As has been widely covered in recent times, Twitter’s systems can easily be gamed through purchased bots and interactions, which largely de-values such metrics. The latest …

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