Twitters

How Twitter’s Algorithm Works and How to Make It Work for You

[ad_1] Twitter has 330 million active monthly users. More than 500 million tweets go out each day; that’s roughly 6,000 tweets per second. How can you or your brand possibly stand out in the torrent of tweets? (Using only 280 character per tweet, to boot?) Understanding how Twitter’s algorithm works is a good start. An …

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Twitter’s ad revenue jumps 18% as marketers invest more on the platform

[ad_1] Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience …

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Twitter’s new tool gives video creators insights to boost engagement

[ad_1] Twitter has launched a publisher insights tool called “Timing Is Everything” that uses historical data to highlight when users are most often watching and engaging with video on the platform. The tool offers an aggregate look at when Twitter users are generally watching videos on the platform. It does not offer publisher-specific insights on …

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Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps

[ad_1] Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May …

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Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for

[ad_1] Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during the Feb. 3, 2019 game. This is the second consecutive year for #BrandBowl, a Twitter competition recognizing brands that drive the most engagement during the big game. Why you should care. …

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Twitter’s ‘John Lewis’ Christmas ad reaches new levels of meta

[ad_1] The John Lewis Christmas advert is now a beloved annual tradition for the British public, and for many it signals the beginning of the Christmas season. But for an unfortunate computer science educator in Virginia, USA named John Lewis, it’s an annual exasperation. That’s because in 2007, Mr. Lewis joined Twitter with the handle …

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