TwoWay

Customer Success is Now a Two-Way Street

Brian Merritt, VP Customer Success, Trustpilot The high volume of ever-changing advancements in customer service has shifted the relationship between customers and vendors. In recent years, a myriad of new services such as Hubspot, Salesforce, and Totango helped improve customer success in the business environment, but with that came the disruption of traditional business practices. …

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Customer Success is Now a Two-Way Stree

Brian Merritt, VP Customer Success, Trustpilot The high volume of ever-changing advancements in customer service has shifted the relationship between customers and vendors. In recent years, a myriad of new services such as Hubspot, Salesforce, and Totango helped improve customer success in the business environment, but with that came the disruption of traditional business practices. …

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When Looking Outward With Your Content Marketing, Don’t Forget Conversations With Customers Are Two-Way

Clker-Free-Vector-Images / Pixabay Most marketers use email and web content to educate customers — but far fewer turn those communications into conversations. This blog uses research by the CMI to illustrate the value of keeping the talk two-way. Let’s keep the discussion going A huge proportion of content marketers — nearly nine out of ten …

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Why Our Sales Discovery Process Must Always Be Two-Way

kreatikar / Pixabay I’ve written before about the critical importance of the discovery process in complex B2B sales. It’s a favourite subject, and with good reason – in my experience the quality of initial discovery is a vital predictor of subsequent sales success. But it’s critically important that the discovery exercise doesn’t just involve us …

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