Typography

5 Tips for Unlocking the Power of Kinetic Typography in Your Video Marketing Campaigns

What is kinetic typography? Kinetic typography is a concept that involves using moving type to express an idea. Some of the most widely known examples of it appear in the opening credits of feature-length films. Some musicians also use kinetic typography to draw attention to certain phrases, such as those present in the choruses of …

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Typography on the Web

Have you recently visited a website that featured a difficult to read or simply unattractive font? Chances are you left the website confused and without the information, you were looking for. Typography directly impacts a user’s experience on the web. Poor readability will frustrate your site’s visitors and leave them looking elsewhere. Don’t lose a …

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Cracking the Color and Typography Code for Marketing

The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 percent of a person’s initial assessment of a product is based on color alone. An infographic by British Design Experts, claims the right color can improve readership by 40% as it makes massages …

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