Typography

5 Tips for Unlocking the Power of Kinetic Typography in Your Video Marketing Campaigns

What is kinetic typography? Kinetic typography is a concept that involves using moving type to express an idea. Some of the most widely known examples of it appear in the opening credits of feature-length films. Some musicians also use kinetic typography to draw attention to certain phrases, such as those present in the choruses of …

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Typography on the Web

Have you recently visited a website that featured a difficult to read or simply unattractive font? Chances are you left the website confused and without the information, you were looking for. Typography directly impacts a user’s experience on the web. Poor readability will frustrate your site’s visitors and leave them looking elsewhere. Don’t lose a …

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Cracking the Color and Typography Code for Marketing

The colors and typography you choose can make or break your marketing initiatives. According to MDG’s new infographic, between 62 percent and 90 percent of a person’s initial assessment of a product is based on color alone. An infographic by British Design Experts, claims the right color can improve readership by 40% as it makes massages …

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Design Matters: How Color and Typography Influence Customers [Infographic]

There are a lot of posts about the influence of color on customer and website visitor behavior, and the specifics of what each color means and communicates about your brand. The problem is that colors mean different things to different people – there’s no universal response to the color red or blanket meaning behind blue …

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6 Typography Secrets that will Make Your hero Images Explosive [Infographic]

Hero images are still all the rage – they’re trendy and they immediately catch the users eye due to their above-the-fold, full-screen beauty. One of the main aspects of a big header, other than the hero image, is the typography, but we often fall short in this area because hero images can be very overpowering. …

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16 Typography Resources: Fonts, Galleries, Instruction

Improving the typography of your website can be an easy and inexpensive way to add value to your business. Here is a list of tools and resources for typography. There are guides to learn basic and advanced design, inspirational galleries with current and historic type examples, marketplaces to find free and premium fonts, and tools …

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